U2 Gives Apple the Finger, Partners with RIM
Apple and U2 used to be like two digital peas in a pod. Now the mega-stars have jumped ship, announcing that Research In Motion would sponsor the upcoming U2 360 Degrees tour. Apparently, RIM separates the green M&Ms much better.
During the love affair, U2 was hawking iPods, especially the special edition U2 one. "We want our audience to have a more intimate online relationship with the band, and Apple can help us do that," Bono said back then. There's no word on the move from the band or the manufacturer. However, Electronista notes that a lot of artists have soured on Apple, due to iTunes prices and profits.
The singer is also a partner in Elevation Partners, which has a 39 percent share in Palm. Those sunglasses ain't free, you know.
U2 kicks off the U2 360 Degrees tour in Barcelona on June 30. The first U.S. performance will be in Chicago on September 12. -- Rachel Cericola