Disney to Drop Blu-ray Before Standard DVD
You want a copy of Adam Sandler's Bedtime Stories. However, the store only has Blu-ray. What to do? You could complain to a blank-faced clerk or just suck it up and go for the high-def.
Disney is hoping consumers will do the latter, so they are planning to put titles out on Blu-ray two full days before the standard-def DVD. Crunch Gear says the plan is part of an initiative to increase Blu-ray sales. Mmmkay...
I would think that if you want Blu-ray, you'll buy Blu-ray. If you want to save $10+ and don't have a Blu-ray player, you'll just camp out on the couch until your appropriate format is available. Seems like a shoddy plan at best. Releasing the Blu-ray packaged with a standard-def DVD version seems like a much better sales tactic.
However, we shall see when the animated adventure Bolt hits Blu-ray on March 22. Bedtime Stories will follow suit on April 5. -- Rachel Cericola
[Bolt photo: © WDSHE. All Rights Reserved.]
When the price for Blu-ray players is ~10-15% more than a standard DVD player, there *might* be enough motivation for consumers to make the switch. I know I'll consider Blu-ray when one of my DVD players dies, but I'm not willing to pay a premium for 1080p (even though I love high-resolution content). A little bit extra? Sure. But not $100+.
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